
First the strategy then the communications.
My work is based on a deep understanding of target audiences. Then we connect you with them through exciting strategies and authentic marketing.


With his in-depth knowledge, wealth of experience and inspiring manner, Florian has created a new understanding of digital communication for me and our entire team. Motivated by the direct link between loosely presented theory and our own practice, we have set up our digital presence to suit our target groups and their needs. It was highly inspiring!
Sandra Haiden
Head of Brand Management @ Wien Energie
After working with Florian I can say I highly recommend him! We at Julius Meinl asked Florian to help us setting up a Sustainability Workshop and he didn’t only bring his expertise with him when it comes to organising strategy workshops and sustainability overall but he also brought lots of great inspiration and made us really think out of the box. He is very nice to work with, very good at listening at what the client wants and very solution oriented!
Carina Needham
GLOBAL SUSTAINABILITY DIRECTOR @ JULIUS MEINL
Florian has been an exceptional strategic advisor for our team. His insights and guidance in navigating the complex landscape of startup growth marketing and brand marketing have been invaluable. He has a unique ability to break down complex issues into actionable strategies, helping us make confident decisions in critical areas. His advice has significantly shaped how we approach both short-term growth and long-term brand development. I highly recommend Florian's sparring sessions for anyone seeking a strategic, thoughtful, and execution-driven advisor.
Albert Wettstein
Co-Founder & CMO @ munch
Working with Florian has been fantastic. He helped our team navigate the complexities of our brand architecture with both expertise and empathy, ensuring that our brand voice truly reflects who we are.
What I appreciated most? He is not just incredibly competent; but he is also genuinely engaged. Florian knows when to guide, when to listen, and how to turn complex decisions into clear, thoughtful strategies - making strategic positioning not only productive but also enjoyable.
If you are looking for a brand advisor who really gets it (and makes the journey inspiring) look no further!
Sophia Hannes
Communications Manager @ xista
As digital lead at the German edition of Forbes magazine I worked with Florian over a six month period on a weekly basis to shape the brand's long term digital strategy. Florian quickly became a trusted advisor to the team, helping us stay on track and implement new strategies to hit our digital goals. I would wholeheartedly recommend working together with Florian, it was a pleasure!
Sophie Spiegelberger
Digital Lead @ Forbes

STRATEGY LAB
I help you solve your strategic marketing and sustainability challenges.
Maximises the creative inspiration and is 100% future oriented. Full focus on a specific challenge you have in an interactive workshop setting. This can be a Team Alignment, Sustainability Strategy, Marketing Strategy, Strategic Positioning or any related challenge with multiple stakeholders.

1:1 MENTORING
I help marketing leaders to solve their strategic marketing challenges.
Helpful and direct guidance for your brand in my 1:1 format. I will be your sparring partner, provide fresh outside perspectives and challenge you to move and stay ahead. Perfect for marketing leaders and those who aspire to be.

1:1 MENTORING
I help you and your projects to strive and survive.
Helpful and direct guidance for your project all along the way. I will coach you with expert guidance and help you with simple marketing solutions all along the way in my 1:1 format. Perfect for founders, solo-preneurs and marketing managers that want to get to the next level.

1:1 MENTORING
I help you and your projects to strive and survive.
Helpful and direct guidance for your project all along the way. I will coach you with expert guidance and help you with simple marketing solutions all along the way in my 1:1 format. Perfect for founders, solo-preneurs and marketing managers that want to get to the next level.
MARKETING ACADEMY
Learn strategic marketing in just 2 months.
The simplest start to improve your marketing with my proven strategic toolbox. You gain an understanding of how strategic and sustainable marketing really works with a lot of methods and practical examples. Trusted by participants from brands like N26, refurbed, faircado, tomorrow university and Burger King.
MARKETING ACADEMY
Learn strategic marketing in just 2 months.
The simplest start to improve your marketing with my proven strategic toolbox. You gain an understanding of how strategic and sustainable marketing really works with a lot of methods and practical examples. +80 participants from brands like N26, faircado, tomorrow university and Burger King.
MARKETING ACADEMY
I will help you solve your strategic marketing and sustainability challenges.
Maximises the creative inspiration and is 100% future oriented. Full focus on a specific challenge you have in an interactive workshop setting. This can be a Team Alignment, Sustainability Strategy, Marketing Strategy, Strategic Positioning or any related challenge with multiple stakeholders.

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Hi, I'm Florian Schleicher
I am a marketing strategist. I focus on sustainability.
I worked in leading roles at McDonald’s, Greenpeace and was the Head of Marketing at Too Good To Go. I worked on over 100 projects, bringing them competitive advantages through marketing strategies that excite.
FUTURES is my strategic marketing studio. I help corporates, policy makers and start-ups to realize and build on their full potential of sustainability through exciting marketing strategies. Together with a handful of carefully selected experts I work with clients from 11 countries.

I donate 1% of my annual sales to sustainability initiatives.