WHY
I HELP YOU SOLVE YOUR STRATEGIC MARKETING AND SUSTAINABILITY CHALLENGES. Every company has challenges. I know this from having worked for and with some big corporates as well as start-ups and policy makers.
I have seen and solved a lot of challenges in the last 15 years. You will thus benefit from a refined approach and over 50 creative, inspiring and output-oriented methods that I will customise to your company.
HOW
FROM WORKSHOPS, CHANNEL CONCEPTS AND BRAND POSITIONING TO STRATEGY PAPERS.
In an interactive oriented strategy lab setting we maximise the creative inspiration and create 100% future oriented output. If you are looking for a process that delivers solutions and creates excitement for everyone all along the way, this will make you happy.
Now it is time to get creative! We will be driven by the underlying basis of the first two steps and choose the actions that will enable us the most to solve your challenge with the simplest input.
ACTIONS
In the second step we focus on a vision and 2-3 strategic goals that give us a direction for our marketing strategy. We will work closely here to make it truly yours.
GUIDELINES
DIAGNOSIS
After we have aligned on what the challenge is, we dive deeper to understand it. This can be done with interviews, surveys or a deep brief with all relevant stakeholders. These results will guide our process.
"The biggest strategic mistake is that companies start with actions instead of a deep understanding of their challenge and their audience."
Florian Schleicher
WHAT
A RESULT THAT IS FUTURE PROOF.
You will get a clear outcome with your strategy paper that enables you to build the marketing of your futures. Our strategy papers focus on depth not width - we focus on the necessary information that will enable you to solve your challenge.
Curious to see how I do strategies? I wrote a deep dive piece on it:
I WILL HELP YOU WITH THE EXECUTION OF YOUR STRATEGY.
If you want me to accompany you all along the way, then my marketing mentoring is just the solution you are looking for.
TESTIMONIALS
"With his in-depth knowledge, wealth of experience and inspiring manner, Florian has created a new understanding of digital communication for me and our entire team. Motivated by the direct link between loosely presented theory and our own practice, we have set up our digital presence to suit our target groups and their needs. It was highly inspiring!"
SANDRA HAIDEN
Head of Brand Management
@ Wien Energie
"Really appreciate working with Florian on reshaping our luxury coffee concept and how to make it more sustainable tomorrow. It all started with a Marketing & Sales workshop together and led us to regular follow-ups on building this new concept, that are always inspiring and motivating. Would recommend working with Florian and his team, who bring very valuable marketing insights and relevant support to leverage the project and add sustainability to it!"
JULIETTE GUERIN
Global Senior Product Manager
@ Julius Meinl
TESTIMONIALS
"At the beginning of 2024, our communications department was faced with the challenge of reorganizing my team and committing to a common, sustainable brand story. The heterogeneous tasks within the communications department and the limited vision due to the stress of day-to-day business made this difficult. This is where Florian came to the rescue: His workshop formed a strong team and opened our eyes to the bigger picture. A big recommendation!"
GEORG WENGER-RAMI
Head of Marketing
@ oekostrom AG
"A challenger - with an ideal combination of offline and online expertise. His customer-oriented and strategic approach, paired with a pragmatic focus on solutions, have contributed to the successful implementation of key initiatives and projects. Whether with the individualization concept “MyBurger”, the repositioning of the breakfast “Easy Morning” - but also with monthly food news promotions - Florian was an important success factor in the team."
JÖRG PIZZERA
Head of Marketing
@ McDonald's Austria
TESTIMONIALS
"I worked with Florian over a six month period on a weekly basis to shape the brand's long term digital strategy. Florian quickly became a trusted advisor to the team, helping us stay on track and implement new strategies to hit our digital goals. I would wholeheartedly recommend working together with Florian, it was a pleasure!"
SOPHIE SPIEGELBERGER
Digital Lead
@ Forbes DA
"I’m deeply appreciative of Florian’s approach to his job and he has a lot of qualities that make for a strong working relationship. We had a great, collaborative process together. This was mainly due to Florian’s expertise but also his personal traits of being kind, fun and reliable. This made for an open atmosphere, which allowed great ideas to flourish while never losing sight of the end goal."
CARL-EMIL JENSEN
Global Director of Creative
@ Too Good To Go
TESTIMONIALS
© 2024 FTRS Marketing e.U.
FREE CONTENT FOR YOU
In exciting interviews with international experts Florian explores where marketing, strategies and sustainability intersect.
© 2024 FTRS Marketing e.U.