THE SIMPLE & SUSTAINABLE MARKETING ACADEMY
LEARN HOW TO USE 25 PROVEN METHODS AND TECHNIQUES FOR REAL AND LASTING MARKETING SUCCESS. I will teach you how to use strategic marketing in your project. Special focus on sustainability and green marketing. Bring your marketing skills to the next level. All without the usual hustle.
TRUSTED BY +80 PARTICIPANTS FROM 11 COUNTRIES
WHY
LEARN STRATEGIC MARKETING IN JUST 2 MONTHS. THE SIMPLE WAY. WITH SUSTAINABILITY AT THE CORE. Join the structured 2-month interactive and 100% remote, live learning journey of my Simple & Sustainable Marketing Academy (SSMA).
I will show you how to improve your marketing with my strategic approach with a mix of theoretical input and a lot of practical examples of successful brands.
And a lot of room for questions about your business. Without all the hustle.
PERFECT FOR FOUNDERS & YOUNG MARKETING TALENTS
Dates for the 4th edition in 2025:
February 13th - Strategic & Sustainable Marketing
February 27th - The Customers-Point-Of-View
March 13th - Storytelling in Marketing & Pitching
March 27th - The 1x1 of Content Marketing
April 10th - Special Guest Speaker from Too Good To Go
EVERY SESSION TAKES PLACE LIVE ON ZOOM 4.30-5.30PM CEST AND WILL BE RECORDED.
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TICKETS LEFT
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For the simplest start - If you just want to learn without a specific project. The 5 main sessions.
CHOOSE YOUR TICKET FOR THE ACADEMY
FEBRUARY 13th - APRIL 10th 2025
PROGRAM
HERE IS WHAT YOU WILL GET. The 4th edition of the Simple & Sustainable Marketing Academy starts on February 13th. Here is what you will get:
✓ 5 online-live sessions with me in 2 months
✓ Self-experiments for your business incl. my feedback in our Slack community
✓ Video recordings of all live sessions
✓ Custom participation certificate
✓ Sustainable Marketing Growth Guide afterwards (Growth&Personal+ only)
Each session is a 60 minute group Zoom Call with me including a short Q&A session at the end for your questions.
The Customers Point-Of-View
February 27th - 4.30pm - 5.30pm CEST
The most important step of any strategy is how you can really understand your target audience and find a sweet spot for your marketing. Here you will gain proficiency in analyzing and understanding your target audience to enhance marketing effectiveness with some quite simple methods you can start using right away.
2
Strategic & Sustainable Marketing
February 13th - 4.30pm - 5.30pm CEST
Here I will share with you how you can in just 3 basics steps develop effective marketing strategies that contribute to sustainable business growth. We will look at a lot of practical examples for each step - 90% of these will be from sustainable businesses or sustainability campaigns. This session starts with some input on we can integrate sustainability in a strategy.
1
Storytelling & Pitching
March 13th - 4.30pm - 5.30pm CEST
In a time where our attention spans get shorter and shorter, stories are what attract the attention of your target audience. You will learn 3 methods and one super simple test to master the skill of crafting and delivering compelling stories that engage and inspire your audience and to create a lasting sustainable impact.
3
The 1x1 of Content Strategies
March 27th - 4.30pm - 5.30pm CEST
What techniques can you use to send your messages on the right channels? I will share with you my very simple method to create a content calendar from scratch that aligns with your marketing goals and reaches the right audience. This session also includes a lot of practical examples that give you an inspiration for your own content.
4
Strategy & Creativity - with Carl-Emil Jensen, Director of Creative Too Good To Go
April 10th - 4.30pm - 5.30pm CEST
This session is about how to bring it all to life and how you can learn from one sustainability success story. This session fosters your understanding, makes it all tangible and outlines the importance of a great brand. You will also have a lot of room for your questions to our guest speaker.
5
Ask-Me-Anything Session
April 3rd - 4.30pm - 5.30pm CEST
This is a special session in a small group setting for all your questions. You can bring challenges from your business, your marketing or strategy. Some participants named this their highlight of the whole Simple & Sustainable Marketing Academy.
Only for Growth and Personal+ ticket owners
GROWTH & PERSONAL+
Your personal 1:1 with Florian
You choose our date and timing
This session is for you, your questions and challenges that you still have when it comes to marketing, your strategy, sustainability and anything that you project might still need. For 60 Minutes you have my undivided attention and full focus for your project.
Only for Personal+ ticket owners.
PERSONAL+
Your PR Power - With PR expert Nina Greimel
April 8th - 4.30pm - 5.30pm CEST
Only for Personal+ ticket owners.
PERSONAL+
TESTIMONIALS
TESTIMONIALS
YOUR GUIDES
HI, I’M FLORIAN SCHLEICHER. I AM A MARKETING STRATEGIST FOCUSSED ON SUSTAINABILITY. I worked in leading roles at McDonald’s, Greenpeace and was the Head of Marketing at Too Good To Go. I worked on over 100 projects, bringing them sustainable growth with innovative solutions.
FUTURES is my strategic marketing studio. I help corporates, policy makers and start-ups to realize and build on their full potential of sustainability through exciting marketing strategies. Together with a handful of carefully selected experts I work with clients from over 11 countries.
Florian is the inventor, curator and your main guide in the Simple & Sustainable Marketing Academy.
MAIN GUIDE
GUEST SPEAKERS
CARL-EMIL JENSEN IS THE GLOBAL DIRECTOR OF CREATIVE AT TOO GOOD TO GO. Based in Copenhagen, Carl-Emil worked for Under Armour as a product designer to help develop their fitness community digital ecosystem only to then transition to Too Good To Go. He helped shape the creative and branding at the world’s biggest initiative against food waste, growing from the sole creative to leading a team of 25 people supporting 17 markets worldwide. He creates solutions with creativity.
Carl-Emil hosts Session 5 of the Simple & Sustainable Marketing Academy.
NINA ANN GREIMEL IS A LEADING PR EXPERT AND AGENCY OWNER. Nina has consulted, led and shaped the public relations of various companies for the past 8 years. Ever since I knew her, I have always admired the work that she is doing for her clients. She has a background in PR agencies, media agencies, marketing for start-ups and is an expert in personal branding for authors. In short: She simply knows how the game works. I think you and your brand will be in very good hands.
Nina hosts a special session on the Power of PR in the Simple & Sustainable Marketing Academy only for Personal+ ticket owners.
TESTIMONIALS
"The Academy showed me that sustainability is not a complicated add-on, but something that can and should be easily incorporated into any marketing strategy. In the 1-on-1 session, I experienced Florian as someone who tries to find a solution together with the customer instead of imposing his solution on the customer. The ideal way!"
THOMAS NAYER
Founder & CEO
@ do-gether
"Takes you through an actionable journey for you to apply directly to your marketing plan. Whether you're a one-person shop or part of a bigger company, the course will help guide your marketing efforts to reach your sustainability goals. Having the opportunity to network with other people in the same boat is definitely an added perk!"
JOËLLE LERNER
Director of Sales
@ Flash Forest
“I particularly enjoyed the sessions on customer POV and storytelling, as I was able to acquire frameworks and methods that I can apply at our own company - on the one hand to better understand why our customers buy, and on the other hand to communicate with them more effectively.”
JASMIN HADRANY
Co-Founder
@ Boolee.io
"Fantastic marketing academy with insightful perspectives and practical tips. Your lessons broadened my understanding and equipped me with valuable tools for professional growth. It was truly an investment in knowledge! Thank you Florian!"
MELANIE WÖCHNER
Head of Marketing Services
@ Burger King
“It was exciting to network with other people from very different industries as part of the Simple and Sustainable Marketing Academy and to exchange ideas about advertising measures. Florian whetted our appetite for sustainable marketing with lots of facts and figures, helpful strategy tips and best-practice examples.”
ANDREA HEISSE
Communications
@ Magdas Social Business
"Having a strategy means having goals. No matter what challenge, idea or question you bring to the Academy - Florian fully empathises with every topic and supports in achieving your goals. He shares his experience honestly, which has helped me to progress in my work and also broadened my personal view of marketing and its superpower."
MARIA LECHLEITNER
Marketing Manager
@ Tourism of St. Anton
"Fantastic marketing academy with insightful perspectives and practical tips. Your lessons broadened my understanding and equipped me with valuable tools for professional growth. It was truly an investment in knowledge! Thank you Florian!"
MELANIE WÖCHNER
Head of Marketing Services
@ Burger King
“I particularly enjoyed the sessions on customer POV and storytelling, as I was able to acquire frameworks and methods that I can apply at our own company - on the one hand to better understand why our customers buy, and on the other hand to communicate with them more effectively.”
JASMIN HADRANY
Co-Founder
@ Boolee.io
“After attending the Simple & Sustainable Marketing Academy, my key learning is that sustainability is not just an add-on, but a key differentiator to lay the foundation for long-term marketing success. I am now filled with a lot of concrete examples to apply in my Marketing job and excited to drive sustainable change in marketing strategies.”
JULIETTE GUERIN
Global Senior Product Manager
@ Julius Meinl
"Marketing wasn't my strong point until now. But since the workshops with Florian, I know how to get more people excited about sustainable fashion. And I know how to create exciting hooks from my specialist knowledge."
KATHARINA FUNKE-BRAUN
founder
@ limo wardrobe
"Tangible methods, always with real examples - I appreciated those classes I attended the saying about the love letter and the target audience stayed with me for sure!"
BORBÁLA JÁGER
Marketing Project Manager
@ Munch
“I particularly enjoyed the sessions on customer POV and storytelling, as I was able to acquire frameworks and methods that I can apply at our own company - on the one hand to better understand why our customers buy, and on the other hand to communicate with them more effectively.”
JASMIN HADRANY
Co-Founder
@ Boolee.io
TESTIMONIALS
Are you looking for helpful and direct guidance for your project all along the way? I will coach you with expert guidance and help you with simple marketing solutions all along the way. I help you and your projects to strive and survive. I’D LOVE TO GET TO KNOW YOU AND YOUR PROJECTS.
4 SELF-EXPERIMENTS
AFTER EVERY MAIN SESSION YOU WILL GET THE CHANCE TO USE A NEWLY LEARNED METHOD FOR YOUR OWN PROJECT. This is the perfect way to get super practical and take away the basic outlines of a great strategy yourself. You have 7 days to complete each self-experiment and will get a personal feedback from Florian to see if you are on the right track.
This is completely voluntary and just an add-on for everyone curious enough.
TICKETS
PERSONAL+
Best learning value for money - Personal 1:1 guidance to refine your marketing. With 8 sessions in total.
€ 499.00
(excl. VAT)
Features
✅ 5 live marketing presentations with me (see topics below)
✅ Co-working Slack community with voluntary challenges and feedback
✅ +Sustainable Marketing Growth Guide (PDF) with key learnings and graphic recordings afterwards
💙 +1 Ask-Me-Anything group session for all your questions
⭐️ +1 individual 1:1 60 minute session with me
⭐️ +1 additional deep-dive group sessions with Nina Ann Greimel on "Your PR Power"
GROWTH▲
80% of participants choose this - More room for growth and your project based questions. 6 sessions in total.
€ 279.00
(excl. VAT)
Features
✅ 5 live marketing presentations with me (see topics below)
✅ Co-working Slack community with voluntary challenges and feedback
✅ +Sustainable Marketing Growth Guide (PDF) with key learnings and graphic recordings afterwards
💙 +1 Ask-Me-Anything group session for all your questions
FREE CONTENT FOR YOU
© 2024 FTRS Marketing e.U.
© 2024 FTRS Marketing e.U.